Why Payment Performance Matters More Than Cost
Many businesses focus solely on reducing payment processing costs, but this narrow focus can be counterproductive. A 0.1% improvement in acceptance rates typically generates far more revenue than a 0.1% reduction in processing fees. Similarly, reducing transaction failures and improving customer experience leads to higher conversion rates and customer lifetime value.
At Payment Lynk, we take a holistic approach to payment optimisation, balancing cost efficiency with performance metrics that directly impact your bottom line. Our performance-focused methodology ensures you're not just saving money, but maximising revenue opportunities.
Key Performance Metrics We Optimise
Acceptance Rates
The percentage of payment attempts that are successfully authorised. Higher acceptance rates mean more completed transactions and increased revenue.
- • Industry benchmark analysis and gap identification
- • Card scheme optimisation and routing strategies
- • Decline code analysis and resolution
- • Authentication method optimisation (3DS2, biometrics)
Transaction Success Rates
The percentage of initiated transactions that complete successfully without technical failures or timeouts.
- • System uptime monitoring and improvement
- • API performance optimisation
- • Timeout and error handling improvements
- • Redundancy and failover strategies
Customer Experience
The quality of the payment journey from the customer's perspective, impacting conversion rates and brand perception.
- • Checkout flow optimisation and friction reduction
- • Payment method availability and localisation
- • Mobile payment experience enhancement
- • Error messaging and recovery flows
Fraud Prevention
Balancing security with customer convenience to prevent fraud without creating unnecessary friction for legitimate customers.
- • Risk-based authentication strategies
- • Machine learning fraud detection optimisation
- • False positive reduction
- • Chargeback rate management
Our Performance Optimisation Process
Performance Audit
We analyse your current payment performance metrics, identifying bottlenecks, failure points and opportunities for improvement across all payment channels.
Benchmark Comparison
We compare your metrics against industry benchmarks and best-in-class performers to quantify improvement potential and set realistic targets.
Root Cause Analysis
We investigate the underlying causes of performance issues, whether they're technical, configuration-related, or provider-specific problems.
Optimisation Strategy
We develop a prioritised action plan with specific recommendations, expected impact and implementation timelines for each improvement opportunity.
Implementation & Monitoring
We support implementation of improvements and establish ongoing monitoring to track performance gains and identify new optimisation opportunities.
Real-World Performance Impact
To illustrate the revenue impact of performance optimisation, consider these examples based on typical improvement scenarios:
Acceptance Rate Improvement
A business processing £10M annually with an 85% acceptance rate loses £1.76M in declined transactions.
Improving to 90% acceptance recovers £880K in annual revenue - far exceeding typical cost savings from fee negotiations.
Checkout Optimisation
Reducing checkout friction and payment failures can improve conversion rates by 2-5%.
For a business with £5M in annual revenue, a 3% conversion improvement generates £150K in additional revenue annually.
Performance Monitoring & Reporting
Continuous performance monitoring is essential for maintaining optimal payment operations. We help you establish:
- Real-time Dashboards: Monitor key metrics with immediate visibility into performance changes and anomalies
- Automated Alerts: Receive notifications when performance metrics fall below acceptable thresholds
- Trend Analysis: Identify patterns and seasonal variations to proactively address performance issues
- Regular Reporting: Comprehensive performance reports with actionable insights and improvement recommendations