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Industry Analysis

Open Banking, New Banks and the Quiet Shift in How Payments Move

For decades, payments have been dominated by cards, acquiring banks and established payment rails. Open Banking and a new generation of banks and payment providers are reshaping how money moves, how quickly it settles and who controls the payment experience. Discover how this impacts transaction costs and settlement speed.

Open Banking, New Banks and the Quiet Shift in How Payments Move

For decades, payments have been dominated by cards, acquiring banks and established payment rails. The model has been familiar and rarely questioned. Consumers pay with cards, merchants accept the fees and banks sit firmly in the middle.

What is changing is not demand, but infrastructure.

Open Banking and a new generation of banks and payment providers are reshaping how money moves, how quickly it settles and who controls the payment experience. One of the clearest examples of this shift is Trustly.

Payments without Cards

Traditional payment flows rely on card networks and multiple intermediaries. Each layer adds cost, complexity and delay.

Open Banking enables a different approach. Customers pay directly from their bank account, authenticated by their own bank using secure APIs. There are no card numbers, no wallets and no additional sign-ups.

Trustly has built its model around this capability. Rather than adding another payment method, it removes the card entirely and connects merchants directly to customer bank accounts across multiple markets.

This is already live and widely used in sectors where speed, trust and certainty matter.

Why This Matters to Businesses

The implications are commercial rather than technical.

Open Banking based payments can offer:

  • Lower transaction costs
  • Faster settlement and improved cash flow
  • Reduced chargeback exposure
  • High trust through bank-level authentication
  • For businesses processing high volumes or higher value transactions, even small improvements in cost or settlement timing can materially impact working capital.

    The Role of New Banks

    Alongside Open Banking platforms, a new generation of banks has emerged with infrastructure designed for API-driven payments rather than legacy clearing systems.

    These banks are built to integrate directly with payment platforms, support faster settlement and enable embedded finance models. Trustly benefits from this shift by operating on modern banking rails rather than working around older ones.

    A Different Approach to Trust

    In card-based payments, trust is often applied after the transaction, with disputes and chargebacks forming part of the process.

    With Open Banking, trust is established upfront. Customers authenticate directly with their bank at the point of payment, confirming identity and funds availability immediately.

    This changes the risk profile for merchants and explains why Open Banking payments are gaining traction in regulated sectors and higher value transactions.

    Who Open Banking is Best Suited To

    Open Banking is not a universal replacement for cards. Its strength lies in specific use cases.

    It is well suited to:

  • Businesses with higher transaction values
  • Ecommerce and digital businesses trading in Europe
  • Subscription and account-based services
  • Sectors with low tolerance for chargebacks
  • Businesses focused on faster settlement and cash flow
  • Where It May be Less Suitable

    Open Banking may be less appropriate for:

  • Low value impulse purchases
  • In-store transactions where contactless dominates
  • Markets with limited Open Banking adoption
  • Businesses reliant on card-based rewards or loyalty schemes
  • In many cases, it works best as a complement to cards rather than a replacement.

    Not a Replacement, but a Rethink

    Open Banking is not about replacing cards overnight. Cards remain familiar and widely accepted.

    What Open Banking introduces is choice. It allows businesses to reconsider where cards are necessary and where direct bank payments make more commercial sense.

    The key shift is that payments no longer need to default to card rails simply because that is how they have always been done.

    The Payment Lynk View

    At Payment Lynk, we see Open Banking as a structural shift rather than a feature.

    Platforms such as Trustly are not right for every transaction or every business. But they highlight how payment models are evolving and why businesses should review their payment setup rather than inherit decisions made years ago.

    Speak to Payment Lynk

    If you are reviewing your payment strategy or exploring alternatives to card-based payments, Payment Lynk can help assess whether Open Banking solutions are appropriate for your business.

    A short, no obligation review can help identify where costs can be reduced, settlement improved and payment models better aligned to how your business trades today.

    Payments are changing. The question is whether your setup has kept pace.

    Open Banking introduces choice. It allows businesses to reconsider where cards are necessary and where direct bank payments make more commercial sense. Payments no longer need to default to card rails simply because that is how they have always been done.
    Payment Lynk

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